The Path To The End Of Your Night
McDonald’s
Insight: People often visit quick service restaurants late at night after going out.
Big Idea: The McDonald’s arches are the consumers’ path to the end of their night.
Art Directors: Lara Molinari, Marlana Bianchi
Copywriter: Brooke Hirsch
Posters
Filter that, while it’s being used, uses the platform’s geolocation technology to guide users to the nearest McDonald’s using the arches.
Snapchat Filter
Sticking a QR code to bathroom mirrors in bars so, when users take a mirror selfie, the camera app can scan the code and take them to the filter where they can take a picture and share it.
Snapchat Filter
Outdoor - Blacklight Path
Using blacklight paint to trace a path from a bar to its nearest McDonald’s.
Outdoor - Projected Path
Using projectors to trace a path from a bar to its nearest McDonald’s.
Outdoor - Drone Light Show
Using light-up drones to trace a path from a bar to its nearest McDonald’s.
